Archive for the ‘Errata’ Category
Birthday greetings in the social media age

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257 birthday wishes on Facebook.
11 from family members, 9 from people I have never interacted with on or offline other than to “friend” them, 112 from people i have never physically met, 9 from people I have dated(ish), 26 I have known for at least 30 years, 9 I have kown for at least 40 years, 4 I have known for 51 years.
7 I have worked with recently, 19 past customers, 4 people from my childhood neighborhood and 5 currently serving in state government positions including the Lt Governor of Georgia, Casey Cagle.
Did I get even one paper card? Well, actually I did but none of them came snail mail. It’s a new world. I never (probably never) would have received that many birthday greetings without Facebook and years of actually building engagements – not just hoarding followers.
By the way, I don’t think getting 257 birthday wishes on Facebook makes me anything better than anyone else. It does make me blessed, added to my happiness and caused me to reflect on some great memories with some really awesome people.
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The art of deleting #Facebook comments

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Recently I informed a Facebook friend I had deleted his comment. It wasn’t “that bad” but it just needed to be done for my personal reason. In an email to him I told him I deleted it and explained why and he was okay with the deletion. On the other hand had I simply deleted his comment without notifying him that could have been a different story.
Let’s examine when it it okay or even a good practice to delete Facebook comments and whether or not you should inform and explain to the commenter. Keep in mind these are my opinions and not scientific results:
- Spam – always okay to delete and never requires an explanation.
- Off topic – okay to delete and may require an explanation depending on your relationship.
- Off color – always okay to delete and does not necessarily require an explanation.
- Personal attack – I would say to leave these. If someone disagrees with me or criticizes me I leave it. My friends usually come to my defense and if they do not then perhaps I should ask some rather pointed questions.
- Political – I do reserve the right to delete wall posts about opposing views but comments I leave.
- Religion – see politics.
- Attacks on other friends – I lean towards deleting these. I recently had two connections who did not know each other and one attacked the previous. I left the comment but defended the first person. It turned into a banter match and several other friends became involved.
- Profanity – totally your call.
- Nudity – depends on what it looks like. Just kidding. I delete, you can do whatever you wish.
- Coarse humor (innuendo etc.) – I stick with the “if it isn’t for everyone’s ears including my 15 year old daughter or 13 year old great-nephew it’s coming off”.
Your comments are welcome and invited. What would you delete from your Facebook wall?
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Are you a social media guru?
I have friends who howl in laughter when they hear someone referred to as a social media guru, expert, leader, or what may you. One friend, and they may well be reading this, gets a look of disgust and the conversation almost immediately ends when “social media guru” comes up.
Today it dawned on me the phrase doesn’t seem to be as prolific as it was some months ago. Especially in the real estate industry, or so it seems, hungry real estate agents latched on to the idea quickly and many who had at least 50 followers on Twitter and 40 friends on Facebook were soon found teaching social media to unsuspecting agents all across the nation.
This short lookup for the terms “social media” followed by “guru”, “expert”, “planner” and others was interesting. See if you are surprised by the results. These are Twitter users who use those phrases in their Twitter profiles:
social media guru 330 
social media expert 470
social media trainer 69
social media consultant 726
social media advisor 29
social media planner 27
social media strategist 705
social media marketer 342
SERP is more than SEO

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Search Engine Results Page (SERP) is what really matters. Search Engine Optimization (SEO) is simply one method of getting there. Recently I commented “SEO is maybe 1/10th of SERP”. Okay, admittedly I pulled that number out of the air thus the inclusion of the word “maybe”.
When I author content for a customer for SEO that is all I concentrate on. I make sure there is an acceptable ratio of keywords, the content is comprehensible by a human reader and the spelling is correct. That’s about it. The content does help and I have watched customers go from no results in major search engines to being number one on all three majors in a matter of weeks or even days. But those customers are not SEO only customers. Read the rest of this entry »
How I get paid for writing blogs
Getting paid for writing blog posts is the dream of many social media enthusiasts around the world. Sorting through the scams is the tough part. When I first told my wife she could get paid for checking out a few items then reviewing them or taking a survey about them she thought I was nuts. Not anymore!
Okay, so I get paid to blog by contract from small and midsize businesses. Sometimes I earn as much as $120 for one blog posting. I spend many hours getting information out about my services, negotiating agreements, researching my prospects … a lot of work! For a while I even toyed with the idea of introducing companies to friends who blog but discovered there are other services who already do this and do it very well. In fact one of the newest sponsors of TwitterBits provides this service quite well and they are offering a 10 day trial signup for access to their list for only $2.95 cents.
Earn Up To $315/day blogging from home!
Here is my suggestion: Sign up for the 10 day trial and immediately treat it as though you just spent your last $3, pick the opportunities, do the research, submit the articles and get your money! If you happen to get an opportunity that pays really well that’s fantastic! But, let me tell you I still write articles for as little as $1 each. Yes, one dollar each. Furthermore I don’t get paid on those until I have written $50 worth and I can only submit one article per day to one company. But guess what? It only takes about 5 minutes to write the articles so even those “low paying” writing gigs put money in my pocket. Every gig is not a home run but every article you write can be in your portfolio and resume. In fact all of those little articles helped me get the contract I just got which pays $1500 every two weeks.
Take the test drive of the new sponsor and invest the $2.95 in your future. Treat it like a real business. Listen to Social Media Edge and join in on Tuesday Thunder. I will help you as much as I can because I want you to succeed!
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Interviewing and hiring a social media manager

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Sure, you can do it yourself. Many people can. When your business grows, however, or to get your business to grow you may need to look at the services of an experience online PR Manager commonly referred to as a Social Media Manager.
The good news is there are plenty of qualified candidates available. The bad news is the larger percentage of people holding these positions today may have been hired hastily, and overpaid, without the Human Resources Manager really knowing exactly what is needed in or expected of such a position.
Consider this: you are talking about one of three possible positions in the Social Media end user realm -
1) A Social Media Broadcaster – this can be almost anyone who can type in your language. They are not going to engage others but are only going to follow your orders on what to post, where, when and how often. This is a $15 to $25 per hour position at best. Read the rest of this entry »
iTunes reacting to adult content in App Store
The topic in the Apple Discussions board is “Parental Controls Content Restrictions do not work correctly in iTunes?” The content is all about the ability for anyone, regardless of age or how the parental controls are set, can view previews of adult content showing?unacceptable?imagery.
The topic opener ends with the question, “Is there a step that I missed? How do I make the 17+ apps not visible? I do not want to disable the entire App store, just the explicit content.”
Whoa, there! Developers are singing a different story. One developer fired back by sending a completely unveiled threat over their application “Wobble iBoobs” in a blog post with the statement, “Roll on WINDOWS PHONE 7, ANDROID ? Apple you are completely fith if you think developers are going to take this one without a class action.”
We have not reviewed “Wobble iBoobs” but evidently someone from the Apple staff has?ogled?whatever may be there – which the developer says is nothing. Apple sent a letter to the developer who has recieved over $300,000 AUS from their app which includes, “Your application, Wobble iBoobs (Premium Uncensored), contains content that we had originally believed to be suitable for distribution. However, we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately. ?We have decided to remove any overtly sexual content from the App Store, which includes your application.”
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Shaun White on Twitter
Along with some very cool Twitpics! Yes, you too can follow the great Shaun White while he tweets his way around the world. At the time of this post he had over 101,000 follower and is following 51 and only 71 tweets. While this does not place him in the top for building social equity through proper Twitter ettiquette we’ll give him a pass since he’s not trying to be a social media guru!
Go ahead, follow Shaun White on Twitter for yourself – he’s verified and he’s @Shaun_white
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Message from “Human Resources regarding your application”
Verbatim – need you really be warned?
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Grettings. Good Day.
We came upon a copy of your resume on the Internet. Our corporation oversees a large number employment opportunities in your field. We are fully keen in hiring a qualified individual such as yourself for a collection of services we recommend. The task is moderately simple. You will be in charge of scheduling meetings and from ?time to time, running company errands. When running errands you will be provided with a credit card from the company.
Because of unpleasant experiences with this in the past, before we can send you an company card application, we require you to get a credit check.
We prefer you use – http://ID120409CREDIT02.webs.com/Credit-Check-08.html – to obtain this data. When you give your information they will provide you
your credit check. ?When you email me your credit score, we can continue the employment process.
We have full and part time positions on hand. Email me your schedule and how many hours per week you plan on working. ?Thank you for your attention!
Thank You,
Arthur Collins
Director of Operations:Human Resources


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